The Influencer Marketing Strategy To Help Increase Your Twitter Presence…
Do you regularly take part in the influencer marketing strategy that happens weekly and can help increase your presence on Twitter?
Did you even know that there is a celebrity Brand Influencer called Marsha Wright, who is an expert in her field and gives back to entrepreneurs every weekend on Twitter through her ‘Think BIG Sunday With Marsha’ movement.
Read on to find out more…
Influencer marketing is becoming a highly popular method of getting more exposure to your brand through the different social media platforms and is a marketing strategy that is often employed to encourage real engagement and conversation towards a brands’ product line.
Normally if you wanted to take advantage of influencer marketing and use it as one of your online marketing strategies then you would first need to try to find the right influencer for your brand and then negotiate an acceptable fee for their future efforts.
An influencer is someone who is considered a major player within their niche and amongst entrepreneurs they would be considered a thought leader or expert within their field. They therefore have a large loyal following who are generally highly engaged with all the content that they post.
Many large brands’ are getting good results from using influencer marketing, however this form of marketing does not always guarantee positive results and can end up being a pricey option for start-ups. If you are considering this form of paid marketing then you do need to be aware of the challenges that go with it.
It can be sometimes possible to find influencers that will help promote your brand for free however they are few and far between and will often be new influencers who are just starting out and resonate with the things you are offering.
However, there are sometimes exceptions and within the entrepreneurial world there is a well-known celebrity influencer who has decided that she wants to give back and lend a helping hand to those that are still working towards achieving success.
Marsha Wright is also a true believer that positive thinking can change your circumstances and it is this belief that seems to be behind the influencer marketing strategy that she has developed and grown into a world-wide movement on Twitter.
Who Is Marsha Wright?
Marsha Wright is a highly successful celebrity entrepreneur, media personality and influence marketer, who is also Co-Founder of the DigitalExposure Network, an investor and philanthropist and has written four internationally best-selling books.
Marsha was born in London, U. K and had a very traumatic childhood growing up in different children’s homes and unsurprisingly ended up dropping out of high school.
However Marsha refused to let her past circumstances dictate her future and she was determined to become a successful person who played a significant role with-in society. Luckily for this gutsy lady she encountered a number of mentors who not only believed in her, but also constantly encouraged her to follow her dreams.
Marsha first became an entrepreneur when she started her first business at only 17 years of age and has since become an expert in her field and specialises in highly sought after areas such as brand positioning, sales and marketing strategies and income generation.
She made her first public appearance back in 2004 when she launched her own radio show which was such a success that she decided to launch her own consulting practice.
Her strategies have been so effective that her client base has dramatically grown over the years to well over 2,000 clients, which not only includes several major brands’ but also a high number of start-ups.
Marsha is a highly popular celebrity entrepreneur and her media reach has expanded to over 40 different countries and in excess of 7 million people.
This highly successful and amazing lady is now semi-retired and spends the majority of her time traveling for both business and pleasure. However Marsha has never forgotten the people who believed in her when life seemed to be totally against her and is well-known for her kindness and giving back to society.
Marsha is a proud advocate of mental health and an active patron for the Shaw Mind Foundation and she played an instrumental part in leading the social media campaign to make mental health education compulsory in British schools.
She constantly strives to inspire the masses and has “a deep desire to give back, because if I don’t, I dishonor those who saw the diamond in me when I was completely submerged under the paradigm of my circumstances”.
What Is Think Big Sunday With Marsha?
Marsha Wright has been active on Twitter since 2009 with a profile Real Marsha Wright and is a highly popular influencer marketer within the Twitterverse with over 560,000 followers.
Despite her massive following Marsha is still kind enough to follow back all entrepreneurs that follow her on the platform.
As part of her ‘giving back’ Marsha hosts the massive #ThinkBIGSundayWithMarsha movement every weekend which unites entrepreneurs across the globe.
Think Big Sunday With Marsha runs from midnight Asia time on Saturday to midnight Pacific time on Sunday and is open to anyone who wants to participate.
This international movement consists of participants posting positive motivational and inspirational quotes along with the hashtag #ThinkBIGSundayWithMarsha along with other trending hashtags that they choose such as #entrepreneur, #success, #motivation, #leadership etc.
The guidelines for participation are pretty straight forward and it is an awesome way to get more brand exposure and followers.
Marsha and her dedicated team will retweet practically every tweet with the hashtag #ThinkBIGSundayWithMarsha so that it has a possible reach of nearly 600K.
This then results in many others retweeting and favouriting these quote tweets as well as following the original tweeter and the idea behind the movement is that everyone engages and supports each other by reciprocating.
Are You Involved In Think Big Sunday?
The highly popular #ThinkBIGSundayWithMarsha movement has trended over 1,000 times resulting in over 4 million shares and billions of tweet impressions across the Twitterverse.
As entrepreneurs we all know that the road to success is not always an easy one and it can sometimes be hard to stay constantly motivated, especially when things are not progressing as quickly as you would like.
Think Big Sunday is a great way to not only get and stay motivated by reading all the wonderful quotes tweeted by others, but also to increase your presence on Twitter and gain more new followers.
If you are not yet taking part in this mass movement then you are losing a great free opportunity to gain exposure to your profile, quote tweets and your future regular tweets.
Are you already a regular participant in Think BIG Sunday With Marsha and have found that it has helped you on your road to success?
If you have any questions or comments then please do leave them below as I’d love to hear from you…