How To Get Started With Pinterest – Drive Free Traffic To Your Website
An increasing number of bloggers are now using Pinterest and saying how it is generating loads of new traffic to their websites. So for those of you who haven’t yet been converted let’s look at how to get started with Pinterest and the reasons why you should be using this platform.
Traffic And Conversions
We all love free traffic and using Pinterest is a great way to boost yours, as this is more than just another Social Media platform. If you optimize your profile, boards and pins properly with highly relevant keywords this is also another opportunity for you to get your content indexed by the search engines.
Being consistent with your pinning habits on Pinterest can result in a higher brand awareness, an increase of traffic, generate valuable backlinks and ultimately your sales.
How To Get Started With Pinterest
If you haven’t yet got a Pinterest Account then head over to Pinterest.com and create a new business account which is totally free to do.
As soon as you have your business account set up you want to next go and verify your website and you do this by going into the settings tab and adding your website name and then following the simple instructions’ given.
Its really simple as you just copy and paste the code between the two sets of double quotes of the tag provided and then enter it into the ‘Pinterest Site Verification’ box in your SEO settings. Update your SEO settings and click on the red Finish button on Pinterest.
Once you have verified your site you then have access to a few new features including the Website analytics, so that you can see how all the Pins from your site are performing.
Next step is to validate Rich Pins and the reason that you want to do this is that Rich Pins automatically have a lot more relevant content added to them directly from your website than a normal pin does.
As you can see below Pinterest takes the title and meta description from your original post along with the date that the post was originally published. The ‘Read It’ button will take your pins viewers straight to that blog post on your website.
To validate Rich Pins just head over to https://developers.pinterest.com/docs/rich-pins/overview/ and follow the instructions’ laid out there.
Again it is a really easy process and I had an email confirming that my Rich Pins application was approved within minutes of completing it.
The next step is to create your profile and this wants to include your name, title along with a brief description of who you are and what you do.
Also, you want to upload a photo of yourself rather than your logo or picture of your puppy, so that visitors to your profile can see the real face behind your business.
Make sure that you use relevant keywords within the first line of your description, as when potential customers search Pinterest for things to buy the results show profiles as well as boards.
Next you can start to create your individual boards and the more the merrier, you obviously want boards that are related to your business, but it is also a good idea to have lots of others to give your followers a variety of pins to look at.
This increases the exposure of your Pinterest profile and those who come to it by being interested in one of the non-relevant pins may well decide to also take a look at your website. This ad-hoc visitor could end up being another potential customer for you!
When creating boards ensure that you always include a keyword rich description, so that they can easily be found by your targeted audience when they perform a search.
Finally, once you have your boards created you can start pinning content to each of them and this should be a mixture of your own created content along with some pins shared by others.
Your Pins are the visual bookmarks that will take those who click on them directly to your website, so you want them to be as eye-catching as possible.
For the best results the images that you pin should be around 735px by 1102px and a great free tool to create all your different sized images is with Canva. Have a look at my post How To Create Quote Images with Canva
Make sure that your pin description includes exactly what the pin is about and here is also where you can add some relevant hashtags to help them to be found.
As you can see keywords play a huge part in your profile, boards and pins being found both by users on the Pinterest platform along within the major search engines. So you want to make sure that you choose the best ones possible just as you would when creating a blog post.
Jaaxy is the perfect SEO and Keyword research tool to find the most relevant keywords for your business and you can try it out for free by entering your first search in the box below.
There is quite a lot to learn if you want to get the most out of Pinterest and if you’d like more information on how to use Pinterest for Business below are some great resources that you should take a look at.
Here is a downloadable PDF – The Pinterest Best Practices for Business
You can also check out this awesome Pinterest Marketing course from Udemy
Plus have a read of this great free training on How to Use Pinterest to Promote Your Business
Pinterest SEO, Best Practices, and Your Burning Questions Answered!
Ready To Get Pinning…
I’ve only just started to use Pinterest on a regular basis, but have already seen that it does generate extra traffic to my website though I’ve found that it has been quite time-consuming.
In this post I’ve just covered the basics on how to get started with Pinterest and as I’ve already said there is quite a lot to learn in order to get the most benefit from using this platform. So if you have the time I do recommend that you take a look at the different resources above.
I’ve also just signed up for a free trial with Tailwind to make life easier, as this allows me to schedule and publish up to 100 Pinterest Pins, before having to decide if I want to upgrade or not to their paid plan.
As I said you can join Tailwind for free, so why not take a look at what it has to offer and see if it could also help you with your pinning strategy.
Pinterest currently has over 150 Million regular users and is a proven way of increasing the traffic to your website. It can play a huge part in building your brand awareness and ultimately result in more conversions and sales.
So, if you haven’t already it may be time to start developing your personal pinning strategy.
Happy Pinning and if you follow me I’ll be sure to follow you back!