10 Best Social Media Marketing Tools

As a business or website owner Social Media should play an integral part in your marketing strategies but if it is not managed properly it can be quite time-consuming.

So here are a pick of 10 Best Social Media Marketing tools that will hopefully make your job that little bit easier…

10 best social media marketing tools


Hootsuite is an awesome social media scheduling platform that was created back in 2008 by Ryan Holmes. It allows you to schedule and publish to numerous different social platforms such as Facebook, Twitter, Google+, Linkedin, Instagram, YouTube as well as WordPress.

On the Hootsuite platform you can monitor several different things via streams such as posted content, scheduled content, retweets, mentions, messages Messgae Inbox and Outbox, likes and new followers.

As a free member you can connect up to 3 different accounts, schedule 20 messages a day and have access to basic analytics, campaigns and apps as well as various Social Media courses.

There are three different paid plan options that will allow you to add a lot more accounts and have access to a much wider range of awesome features.


IFTT is a really cool free service that lets you automate different tasks between numerous applications and Social Media platforms.

It is actually a great little app to use for all different areas of your business and general life not just organizing your Social Media. There are a number of applets in all sorts of different categories for you to choose from and play with. You can download IFTT from either the App store or the Google play store.



There are lots of different platforms on which you can create beautiful images for both your Social Media and website but Canva has to be my favourite choice.

You can easily create the right sized image for each platform for free and there are a number of different templates, elements, fonts and colours to pick from. There are also lots of free images included that you can use or alternatively you can upload any images of your own to create a post with.

If you decide to upgrade to a work account you have access to even more goodies and the magic resizer is an awesome little tool that lets you automatically transform posts in to a different platform size.


Social Oomph

SocialOomph is a handy little platform that can boost your productivity helping you with various aspects of scheduling and monitoring activity on Social Media platforms such as Twitter, Facebook, Pinterest, LinkedIn, Tumblr, RSS feeds and Plurk.

There is both a free and an affordable professional option which you can try out for free for 7 days.



TweetDeck is a great little app to utilise that lets you manage several different Twitter accounts along with tracking topics, events and different hashtags. You use it to organize and build your collections, keep track of all separate lists, searches and other activity.

Tweet Wheel

Tweet Wheel is a handy WordPress plug-in that you can use to schedule all your posts to Twitter and drive traffic to your blog. You can choose which posts that you want to share, add all the relevant hashtags and set your scheduled times.

There is both a free plan and three different paid plans which can be used for a number of websites and offer a wealth of different features.

Twitter Scheduling


eClincher is another Social Media management tool that is perfect for individual businesses and brands as well as larger agencies. It offers a huge range of features for both publishing and scheduling including automated posts, recycling content and auto post with RSS feed.

You can use it to monitor interactions, keywords, hashtags and mentions on your different platforms. There is a detailed analytics dashboard along with customized reports plus so many more features.

It is designed for those business owners that have a number of different platforms that they need to manage and it is well worth giving the 14-day trial a go…

Social Mention

Social Mention is a free social media search and analysis platform that monitors over 100 different social media platforms and is the perfect way to see what other people are saying about you and your brand.


FaceBook Insights

If you have a FaceBook page then you already have access to a great tool to assess how your page and individual posts are performing. Facebook insights shows you a number of different statistics for your page such as views, previews, reach, engagement and likes.

You can see the times when your audience is online the most to help you decide the right times to schedule posts for the most impact. It is well worth taking the time to look at each section to see where you are doing well and the areas that need improvement.

Social media management tools

How Sociable

HowSociable is another platform similar to Social Mention that monitors how your brand is performing over a number of different Social Media avenues.

You can sign up for a free account and monitor your mentions on Tumblr, WordPress, Blogger, Redditt and 8 other sites or choose one of the paid monthly options that monitor 36 different platforms.

Final Thoughts

Hopefully you have already included Social Media as one of your different types of online marketing and that you therefore found these 10 Best Social Media Marketing tools useful and that they help you in streamlining your campaigns.

From personal experience I have found that it is well worth the time trying out different management tools in order to see which ones suit your needs the best.

If you have any comments or questions that you would like to ask then please do leave them below and I’ll get back to you as soon as I can.



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